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PROMO: adidas is All In for D Rose
After sustaining a torn ACL in his left knee during Game One of the Chicago Bulls’ first round playoff series against the Philadelphis 76ers last season, Derrick Rose has gone all-in during his rehab, as the 2011 NBA MVP has shed an abundance of blood, sweat and tears in hopes of working his way back into the Bulls’ starting line-up sometime this season.
And while Rose has gone “all in” during this recovery process, adidas has gone “all in” on the all-star point guard, as they have rallied behind D Rose during the entire process and shown their faith in him via their “Return of D Rose” marketing campaign.
In addition fo providing D Rose with his very own line of products, adidas has also released several videos regarding Rose’s recovery and his influence on the city of Chicago. You can watch their latest clips (created in conjunction with Complex), which show that adidas aren’t the only ones “all in” on D. Rose; Chicago-based rapper YP, and a young, up-and-coming baller by the name of Rodney are “all in” as well.
You can watch YP and Rodney discuss Rose’s influence, as well as his new D Rose 3 shoe in the videos below.