The ‘Full House’ Guys Are Reuniting for a Super Bowl Commercial…for Greek Yogurt (Video)
Little Girl with Hearing Impairment Writes Moving Letter to Seahawks’ Derrick Coleman (Pic)
We all know that the purpose of a television commercial is basically to trick us into buying stuff. That’s not to say they are trying to get us to believe something that is not true, mind you. It’s just to say that the ads appeal to certain emotions, passions, and instincts inside of us in an attempt to create positive associations for whatever product they are trying to sell. It’s psychology, and it obviously works or else the advertisers wouldn’t do it.
It’s easy to be cynical about this stuff because you know the main goal of the advertisers and the companies they work for is not really to make the world a better place. It’s to make more money than the competition. But then, just when you’re about to write it all off as nonsense, you see an ad like the one Derrick Coleman did with Duracell, and all of a sudden your cynicism melts a little. After all, was there anything that wasn’t real about that commercial? Weren’t the goosebumps it gave you inspired by a genuinely amazing story of perseverance?
Well I’ll tell you what, the goosebumps the commercial gave to Jake Kovalcik were 100% genuine. Jake’s twin 9-year-old daughters are both hearing impaired, and when they saw the commercial they immediately became fans of Coleman and the Seattle Seahawks. One of them even wrote Coleman a letter calling him her inspiration.
Kovalcik, moved by the way his daughter connected with Coleman, tweeted a photo of the letter to the Seahawks and Derrick Coleman with the message, “you’ve inspire my little girls in a way I never could.”
Yep. More goosebumpbs.
Take a look:
I don’t know if any of this will make people buy Duracell batteries. But it sure made your day a little bit better, didn’t it?
Hat Tip – [Bleacher Report]