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2014 Sochi Olympics: Norwegian Commercial Burns Russia for Anti-Gay Laws…Without Offending Any Olympians (Video)

by: Esteban On  Friday, February 14, 2014

norwegian commercial pro gay rights

Ever since Russia passed laws forbidding the dissemination of “gay propaganda” (i.e. not hiding the fact that you’re gay in front of children), the free world has been pretty uncomfortable with the 2014 Winter Olympics being held in Sochi. Some activists and public figures even suggested a boycott of the Games might be in order so as to send a strong message.

The problem, of course, with boycotting the Games is that it denies the athletes of what might be their only chance to compete in the Olympics. Even the gay Olympians didn’t want that, so a boycott was taken off the table pretty quickly.

But rather than just letting Russia off the hook entirely, various individuals and organizations have been making subtle statements and protests against Russia’s anti-gay laws that don’t rock the boat too much. The United States, for example, sent an Olympic delegation headed not by the Vice President or a former President, but by Billy Jean King, one of its most famous openly gay athletes. Germany, meanwhile, designed uniforms for the opening ceremony that not-so-subtly resemble a gay pride flag.

Then there are the commercials. In Canada, the Canadian Institute of Diversity and Inclusion made a pretty brilliant one that showed two lugers rocking back and forth to the song “Don’t You Want Me,” and concluded by saying, “The Games have always been a little gay. Let’s fight to keep them that way.” But unfortunately that commercial offended some American lugers, who claimed they were tired of having their sport belittled as nothing more than sledding for gay guys.

Now, though, there is a commercial from a Norwegian sporting goods company that manages to make a strong point about non-discrimination without making fun of any athletes. Take a look, and make sure to watch all the way to the end:

It’s not just hot chicks making out. It’s hot chicks making out with a message.

Isn’t Norway the best?




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