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UCLA and Adidas Used This Ridiculous Image to Unveil the Bruin’s New Football Uniforms (Pics)

by: Penn Collins On  Wednesday, July 16, 2014
Tags:  Adidas   La Steel   UCLA  

Screen Shot 2014-07-16 at 10.35.13 AMApparently, this ad campaign for new UCLA uniforms from Adidas is on loan from the Derek Zoolander collection. This seems to be a marketing move to remain in-step¬†with Nike’s Warrior line, which is generally super-scientific, crazy-looking uniforms sent to a small group of college teams.

While there isn’t much visible here, we do have some pretty funny takeaways. Like why one pant leg is regular and the other is capri. Or why there is so much fog in LA for the first time in history. Or why there’s a dude in full football gear in the middle of the night hanging out in what I presume are the Hollywood Hills. Also, did he bring up that heavy-looking “L.A. Steel” sign with him, or was it there to begin with?

In case you require a clearer look at these uniforms, and also require a bought of nausea from a very busy and askew background, UCLA and Adidas have you covered there, too:

Screen Shot 2014-07-16 at 10.52.01 AM

 

 




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