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CoverGirl Responds to Controversial Photoshopped CoverGirl NFL Ad (Pics)

by: Esteban On  Tuesday, September 16, 2014

photoshopped covergirl nfl ad

Late last week, before we all forgot about the NFL’s domestic violence problem and started focusing on its child abuse problem, a very shocking photoshopped CoverGirl NFL ad depicting a model with a black eye vent viral.

CoverGirl, you see, is the “official beauty sponsor of the NFL,” meaning they pay the league a ton of money so they can market their makeup to its female fans. So the photoshopped ad, if not construed as explicitly critical of CoverGirl, at the very least raised questions as to why the makeup giant hadn’t spoken out about the damning evidence against the NFL with respect to the Ray Rice domestic abuse scandal.

Well, today CoverGirl spoke out. Or at least, they issued to statement to USA Today‘s For the Win.

Here it is:

As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.

Ooooo, sorry CoverGirl, that’s incorrect! The answer we were looking for is “we have decided to end our business partnership with the NFL.”

That “encouraged the NFL to take swift action on their path forward”—which literally means nothing at all—isn’t going to cut it. And I’m not talking about the morality of your position. I’m talking about the soundness of your marketing strategy.

You see, actual female NFL fans are probably going to be relatively forgiving for your leniency toward the NFL. But non-NFL fans? They’re far more likely to read about how you didn’t categorically condemn the league and boycott the sh*t out of you.

Hat Tip – [For the Win]



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