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Marshawn Lynch Wants to Trademark His ‘I’m Just Here…’ Press Quip
Just because the Super Bowl is over doesn’t mean the media will quit feasting on Seattle Seahawks running back Marshawn Lynch. In his offseason, he’s hinted at retirement, which is sort of interesting. And now he’s come out to say that he’d like to trademark his canned response to the press, “I’m just here so I don’t get fined.”
Why does he want to trademark that phrase? How does that get monetized, exactly? Who else would use that for profit?
Those are all excellent questions that no sane person would know the answer to. But we’re talking about Marshawn Lynch, who is either slightly off his rocker or operating on a higher philosophical level than all of us. Maybe both.
Said Chris Bevans, who runs Lynch’s Beast Mode apparel line, “We heard from our fans, and so many of them were saying that they wanted that phrase on the clothing. This is just listening to the marketplace.”
Nothing sexier or more fun than listening to the marketplace, Chris.
While I imagine a few knucklehead fans asked for that phrase to be put on a shirt, bear in mind, it’s like three weeks after the Super Bowl. In April this will likely seem as on-trend as a Bart Simpson “Cowabunga, Man!” shirt—which I suppose a lot of people with bad taste still buy today.