Cavs Air Insensitive Ad During Game, Apologize After (Video)
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Cavs Air Insensitive Ad During Game, Apologize After (Video)

by: JamieD On  Thursday, May 7, 2015

Cavs insensitive playoff ad

During Game 3 between the Cleveland Cavaliers and Chicago Bulls at Quicken Loans Arena last night, the Cavs aired the following skit on the jumbotron in an effort to promote their “All In” playoff campaign.

Check it out, and see if you notice anything wrong with it:

So, what did you think?  Did you find the part where the Cavs fan tosses his Bulls-loving girlfriend across the room to be a little disturbing?  Maybe not, but some did.  And because the issue of domestic violence involving sports athletes has received so much attention as of late (and rightfully so), the Cavaliers eventually deleted the ad from their Vimeo account and issued the following apology:

During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.

Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.

The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.

Hat Tip – [ESPN]