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Miami Dolphins Dropping Fake Fans Who Resell Their Season Tickets
The Miami Dolphins are informing some of their season ticket holders they will not be allowed to renew their memberships for 2016 because those fans re-sold their tickets at an alarming rate. Dolphins fan base is pretty fickle anyway, so seeing opposing fans of the other team dominating the stadium is pretty usual.
Chief marketing officer Jeremy Walls in a statement to The Miami Herald:
“We want to protect our most valuable fans, provide them opportunities to get better seats and defend our home field,” Dolphins senior vice president and chief marketing officer Jeremy Walls in a statement to The Miami Herald. “We are doing this so we can create more access and a better stadium experience for our true members. However, if there are extenuating circumstances or we make an error with our real fans, we will work to accommodate them on a case by case basis.”
Fans who contacted The Herald unsolicited to reveal the Dolphins’ practice were not happy, with one saying his season-ticket representative seemed to point a finger at him for the Dolphins struggling.
“He actually told me that my activity was hurting the home field advantage,” the season ticket member said. “My family scraped together enough money for three lower bowl season tickets four years ago and I usually sell a couple of games to offset the renewal cost. This year, we had a change of work schedule and we couldn’t get to as many games as we wished so I obviously sold them. Now, they are giving us the boot.
The thing that ticked me off was that it came across like the rep was blaming season ticket holders for the home losses. If the Dolphins put a better product out on the field more home fans would go to the games. Plus, the Dolphins have no idea who is sitting in my seats or what team they are rooting for. They very well could be Dolphins fans. The thing is it was only this season where we couldn’t make most of the games. For the previous years we made at least five regular season games per season. And this year they even took away one home game, which ironically, we were free to attend had it been in Miami.”
One diehard fan who is in favor of the idea:
“I sit in a section that is supposedly sold out on season ticket basis so I expect to sit among Dolphins fans,” said another season ticket holder. “But I get to the game and look around and there’s a bunch of Giants jerseys in my section. And I look around the stadium and there’s a bunch of Giants fans or Cowboys fans cheering when their teams score or stops us. That’s not a home field advantage. That’s like a neutral field. So anything the team can do to improve the home edge, I’m fine with that.
“I’m glad they’re doing this. If you’re going to buy tickets, go to the game. If you can’t go, don’t buy.”