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The NBA All-Stars Got Their Very Own Emojis (Twitter)
Sure, getting picked to be among the NBA’s most elite players for a weekend of parties culminating in a laid-back, defense-less game is a great honor, but it pales in comparison to the latest gift the NBA has bestowed upon its best: personalized emojis.
They were designed as a way to get fans more active in tweeting about their favorite players. In order to activate the emojis, just tweet #firstnamelastname, and you’re good to go.
As the below chart shows, some players get emojis based on their appearance, and some on their nicknames.
— NBA (@NBA) February 12, 2016
Will this work? Maybe. Tweeting about sports, unless you’re a reporter, is pretty much nonsense, and so is the All-Star game, so emojis are actually a pretty good fit for this level of discourse.