SI Swimsuit Covers Unveiled: Ronda Rousey, Ashley Graham & Hailey Clauson Each Get Their Own Cover (Pics)
Ogle Bikini Models in 3D with the SI Swimsuit Issue Virtual Reality Beach Experience (Video)
Unless your name is Derek Jeter or Cristiano Ronaldo, you will probably never meet a Sports Illustrated swimsuit model in real life. However, that doesn’t mean you can’t see them in three dimensions.
This year, for the first time ever, Sports Illustrated is using Google Cardboard’s virtual reality technology to produce a variety of 3D content for their iconic Swimsuit Issue.
“Everybody wants to know what it’s like to be on the Swimsuit photo shoot,” says SI creative director Chris Hercik. “It’s the question I get all the time. This year we are allowing everyone to be there in the Dominican Republic, with us and the models, to experience the Swimsuit issue in a completely immersive way.”
If you’re not familiar with Google Cardboard, it’s a virtual reality programming platform that turns your smart phone into a virtual reality headset. All you do is pop your phone in a Google Cardboard viewer, run a Google Cardboard-based app, and you’ve got virtual reality at a fraction of the cost of, say, Oculus Rift.
Google has made the schematics of the Google Cardboard viewer available for anyone who wants to build their own. Back in November the New York Times distributed over a million Google Cardboard viewers to Sunday home newspaper subscribers, and Sports Illustrated will issue 500,000 viewers in special editions of the 2016 Swimsuit Issue, which will run $9.99 instead of the usual $7.99. However, SI subscribers can also buy a viewer for $2.99, while non-subscribers purchase “Works with Google Cardboard” certified viewers from third party manufacturers starting around $20.
As for the SI Swimsuit Issue Virtual Reality Beach Experience, right now it includes five pieces of free VR content available through the new SI Swimsuit apps for iOS and Android, plus an additional six pieces of premium content only available to subscribers. However, SI will be rolling out more over the coming weeks, and non-subscribers can purchase the premium content for $4.99.
Want to see a preview? You’ll have to use your imagination as to what it’ll look like in 3D, but here you go:
Yep, this should be pretty popular.
Hat Tip – [Variety]