Montreal Canadiens Twitter Promotion Goes Horribly Wrong
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by: Esteban On  Wednesday, February 24, 2016

montreal canadiens twitter promotion goes horribly wrong

For the first two months of the season, the Montreal Canadiens looked like the club to beat this year. They started by winning their first nine games, and at the end of November they were a stout 18-7. Then MVP Carey Price went down with an injury, and after that everything fell apart. Since January 1, the Canadiens are 7-14, a stretch that includes a five-game losing streak and back-to-back losses to the Columbus Blue Jackets. Now everything that can go wrong is going wrong.

Last week the Quebec media went nuclear when head coach Michael Therrien called out cornerstone defenseman P.K. Subban for a bad play that cost the Habs a game. This week Subban was in the news again when he tossed a puck into the stands after practice and hit a baby in the head, giving her a concussion. (Although I don’t know what everybody’s so upset about. Isn’t your first hockey concussion like a right of passage in Canada?)

Now, just when you think it couldn’t get any worse in Montreal, the Canadiens run a silly Twitter promotion that goes horribly, cataclysmically wrong.

You see, to celebrate reaching 1 million followers on Twitter, the Montreal Canadiens were sending out personalized thank you messages to anyone who retweeted a certain tweet. The problem, of course, was that these thank you messages were generated automatically, and they did not sufficiently weed out offensive or insulting Twitter handles.

The result was tweets like this:

[Warning: Extremely Offensive Language Below]

montreal canadiens twitter promotion fail toilet habs
montreal canadiens twitter promotion fail iloveisis
montreal canadiens twitter promotion fail death to n******
montreal canadiens twitter promotion fail subban
Whoops!

Obviously, the Canadiens pulled the offensive tweets and issued an apology:

If this whole thing sounds really familiar, that’s because the exact same thing happened to the Patriots in 2014.

Apparently the Habs’ social media people forgot all about that.

Hat Tip – [Deadspin]



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