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Nike Announces HyperAdapt 1.0, the First Real Self-Lacing Shoes You Can Actually Buy (Pics)
Last fall Nike and Michael J. Fox unveiled the Nike Air Mags, the fist pair of real self-lacing sneakers prophecized in 1989′s Back to the Future Part II. And they were awesome. But Nike only made a few pairs of the Air Mags, and they were all sold at auctions, with proceeds going to charity.
Now, though, Nike is finally ready to mass produce a self-lacing sneaker that you can actually buy. On Wednesday, at something called the Nike Innovation Summit, Nike introduced the HyperAdapt 1.0. The new kicks will launch during the 2016 holiday shopping season and come in three colorways.
Check ‘em out:
According to the announcement, self-lacing shoes are supposed to eliminate the big shoelace distraction for athletes. But that’s nonsense. Everybody knows they’re making self-lacing shoes because they’re awesome.
“Your heel will hit a sensor and the system will automatically tighten,” explained Tiffany Beers, the HyperAdapt technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
The best part of the announcement? Nike says their “adaptive lacing” (i.e. self-lacing) technology will be an entirely new “platform” for sneakers.
What does that mean? It means that, one day, you’ll be able to get self-lacing Jordans and LeBrons…for like $600.
Hat Tip – [Tech Crunch]