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The 76ers Sell the NBA’s First Jersey Ad in a Deal with Stubhub
We’ve known for a couple years that corporate logos would be making their way to NBA jerseys in the near future. We recently got a date for their launch (2017-2018 season), and now, thanks to the Philadelphia 76ers getting proactive, we know what the first ads will look like.
Fortunately for purists, they’re pretty small.
— Darren Rovell (@darrenrovell) May 16, 2016
The 76ers will team up with StubHub for a small chest patch in the inaugural year. The deal reportedly will last three years at a price of $5 million per year. That’s a lot of cash for the small 2.5″x 2.5″ logo, but given the repeated exposure in close-ups, a little ad like this could go a long way.
Half the revenue from these patches will go to the players’ fund and salary cap, while the remaining half will be split by the team that has the jersey and a revenue sharing pool for the rest of the players.
Hat Tip – [ESPN]