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Kyrie Irving Reunites with Pepsi for an Uncle Drew Championship Video

by: Penn Collins On  Wednesday, June 29, 2016
Tags:  Ad   Kyrie Irving   Uncle Drew  

Screen Shot 2016-06-29 at 8.29.01 AM

It’s been over a week since the Cavs won the NBA championship, so the big brands behind the team’s players had better strike while the iron’s still hot when it comes to leveraging the title financially.

Quick to make a move is Pepsi who brought back Kyrie Irving‘s Uncle Drew for a championship edition of the ad that looks like mostly B-roll and existing footage, with perhaps some new voiceover.

It’s a little bit unlike the other Uncle Drew ads in that it’s not exactly “funny,” but I guess they wanted to go the inspirational route for the 25 year-old playing a 70 year-old man.

Take a look:

What do you think? Is this a good use of Uncle Drew or a painfully contrived tie-in? Or both?



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