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Study Reveals That The New England Patriots Have The NFL’s ‘Best’ Fans
by: Darrelle Lincoln On Tuesday, July 12, 2016
As if you needed another reason to dislike the New England Patriots and their fan base. According to a recent study, New England Patriots fans are the NFL ‘Best’ fans in the entire league.
The study was done by Emory University professor Michael Lewis, who compiled 15 years of attendance data and four years of social data using a method called Dynamic Fan Equity (DFE):
“The DFE measure leverages the best features of the two measures. Fan Equity is based on the most important consumer trait – willingness to spend. Social Equity captures fan support that occurs beyond the walls of the stadium and skews towards a younger demographic.
Dynamic Fan Equity is calculated using current fan equity and the trend in fan equity from the team’s social media performance.”
One team’s fan base that is high on the list, regularly gets blamed for being the most violent or trashiest fans because of past behavior such as fighting in the stands or throwing snow balls at Santa over 50 years ago, the Philadelphia Eagles at #5.
“The Eagles are the big surprise on the list. The Eagles are also a good example of how the analysis works. Most fan rankings are based on subjective judgments and lack controls for short-term winning rates. This latter point is a critical shortcoming. It’s easy to be supportive of a winning team. While Eagles fans might not be happy they are supportive in the face of mediocrity. [sic] Last year the Eagles struggled on the field but fans still paid premium prices and filled the stadium.”
At the bottom of the list came the Bills, Rams, Chiefs, Raiders and Jaguars. I happen to find the Bills Mafia fan base extremely entertaining.
“This is a similar list to last year. The Jags, for example, only filled 91% of capacity (ranked 27th) despite an average ticket price of just $57. The Chiefs struggle because the fan support doesn’t match the team’s performance. The Chiefs capacity utilization rate ranks 17th in the league despite a winning record and low ticket prices. The Raiders fans again finish low in our rankings. And every year the response is a great deal of anger and often threats.”