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Report: Texans-Colts Worst Rated ‘Sunday Night Football’ Game in 5 Years

by: Black Adam Schefter On  Monday, October 17, 2016

Indianapolis Colts v Houston Texans

Once again, the NFL has taken a big hit in the ratings department.  It has been a recurring issue all year. Whether it’s National Anthem protest related or election time related, it’s gotten extremely bad.

It didn’t help last night when the Houston Texans and Indianapolis Colts played each other in a battle between teams from the worst division in football. And while the game ended with a bunch of excitement, most tuned out to watch the WNBA Finals by that point. Yeah, it got that bad.


According to

“With a 9.0/15 rating in metered-market results, the Houston Texans’ 26-23 overtime  over the Indianapolis Colts on Sunday was not only a season low for SNF but the worst the NFL powerhouse series has done in nearly five years. Only the October 23, 2011 game — in which the New Orleans Saints smashed the Colts 62-7 — has come in with a lower MM rating (8.2). Unlike last week, last night’s game did not face a Presidential debate on all the other networks. Compared to the previous SNF season low with last week’s Giants-Packers game, last night’s Texans-Colts matchup was down 12% in MM ratings. The October 9 SNF went on to grab a 5.9/16 rating among adults 18-49 with 16.62 million watching — an expected double-digit drop from the week before, all things POTUS considered, especially with two teams playing who lack big national followings and, for the most part, had a lackluster game until the 4th quarter. Even though NBC and the NFL will win Sunday, last night’s ratings tackle comes after weeks of declines for SNF and one week before TWD returns to likely challenge the franchise’s 18-49 demo supremacy much like it successfully has on several Sundays over the years. Some sunshine could come to the NFL and NBC  on October 30 when SNF has the Cowboys up against the Philadelphia Eagles –  which is certain to attract and retain eyeballs if it doesn’t become a blowout.”