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Super Bowl Ticket Prices Plummet After Cowboys Eliminated From Playoff Contention

by: Black Adam Schefter On  Monday, January 16, 2017

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Whether you like them or hate them, the Dallas Cowboys are always must see TV. Not because people want to see them win, but because they want to see them lose.  And that’s exactly what happened on Sunday when they went down in the NFC Divisional Game to the Green Bay Packers.

It’s fun for everybody except the city of Houston, who was hosting the Super Bowl, because prices took a big hit when the Cowboys were eliminated.

ESPN has the details.

“Before Sunday’s playoff game, the cheapest ticket to Super Bowl LI on StubHub was $4,195. Shortly after the Cowboys were defeated 34-31 on a field goal as time ran out, the get-in price was down 20 percent to $3,349. Tickets in the lower end zone dropped 18 percent to $4,307.

Patrick Ryan, co-founder of Eventellect, a Houston-based ticket distribution company said the money floating around Houston, without the Cowboys fans, will also drop.

“Tickets to all the major parties will come down in value, as there will be fewer fans, in general, coming to town to experience the Super Bowl festivities,” Ryan said.”

“The threat of the Cowboys playing in a Super Bowl within a four-hour drive of their home stadium was propping up get-in ticket prices to unprecedented levels,” said Patrick Ryan, co-founder of Eventellect, a Houston-based ticket distribution company. “Cowboys fans were willing to take the risk of buying tickets and their team not making it because of the uncertainty of what would happen if they did make it.”
$3,300 for a ticket is still a crazy price, but if your team is in the final four and makes it, I guess it would be worth it to save that $1,000 you would have spent if the Cowboys had made it.


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