After a Week, Big Baller Brand Has Sold a Total of 360 Pairs of Lonzo Ball’s $495 Signature Shoe
Back on May 4th, Big Baller Brand debuted The “ZO2 Prime” by Big Baller Brand, which Lonzo will be lacing up during his rookie season, and the $495 price tag that came with it.
Despite early false reports of selling over 5,000 pairs in the 1st few days, it was reported that the company sold 210 pairs in just four days since the reveal. Even though big name athletes and rappers like former NFL wide receiver Chad Johnson, Seattle Seahawks DE Michael Bennett, and rapper ‘The Game’ have openly stated they would support and actually bought a few pairs, the sales of the shoe hasn’t really skyrocket like LaVar Ball probably would have thought.
“Lonzo Ball’s basketball ZO2 sneakers and sandals have sold over the last week, although not at the Big Baller level father LaVar Ball proclaimed they would.
According to the inventory data in the source code for the company’s website, gathered by The Los Angeles Times, just around 500 pairs of the Big Baller-branded three models of shoes and sandals were ordered in the first week — they debuted May 4, and numbers are through the afternoon of May 11. That includes around 360 pairs of the $495 Primes — the low-cut black shoes with the family’s triple-B logo etched on the back. Around 125 pairs of the $995 autographed-in-gold shoes sold, while very few of the $220 ZO2 Signature Slides sandals were purchased. That equates to close to $290,000 of footwear sales through the first week.
Although getting plenty of traction on social media — including endorsements from the likes of Michael Bennett and Chad Ochocinco Johnson and criticism from Shaquille O’Neal, Big Baller Brand reportedly sold 263 pairs of signed and unsigned shoes through the first 24 hours. So, the sales surely have slowed down since the Day 1 hype that also included a wide array of media coverage.”
Tweets like this from LaVar Ball certainly didn’t help his cause.
Big Baller’s loose! If you can’t afford the ZO2’S, you’re NOT a BIG BALLER!
— Lavar Ball (@Lavarbigballer) May 4, 2017