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United Airlines Buys Naming Rights for L.A. Coliseum, Which Twitter Thinks Is HILARIOUS (Tweets)
United Airlines will pay $70 million over 15 years for the naming rights to the Los Angeles Memorial Coliseum, according to a report by Sports Business Daily.
While the stadium is owned by the City of Los Angeles and the State of California, USC holds a 98-year lease and is responsible for all upkeep, and they, along with partners Fox Sports, are the ones who negotiated the deal. It’s believed the fact that United CEO Oscar Munoz is a graduate of USC played a role in sealing the deal, which is the richest in college football.
At this point we don’t know what the new name of the Coliseum will be. It could be the United Coliseum, or the United Airlines Los Angeles Coliseum, or even something like United Airlines Field at Los Angeles Memorial Coliseum.
Whatever the name, the deal comes at a pretty terrible time. It’s been less than two months since United Airlines had police drag a passenger off one of their planes and rough him up in the terminal. Now everyone is just going to make jokes about this every time the USC Trojans or (until 2020) Los Angeles Rams take the field.
Just take a look at the reaction to the news on Twitter:
So LA memorial coliseum is going to be renamed after United Airlines. Now you will be kicked out of a gameif a United employee needs a seat.
— Ron917r (@Ron917) May 18, 2017
United Airlines bought the naming rights for the LA Coliseum, what better place to have UA fights to the death than at the Coliseum
— Kevin McDonald (@kmcshotoftheday) May 18, 2017
United Airlines is buying naming rights to L.A. Memorial Coliseum. Caution to fans who sit in wrong seats… pic.twitter.com/WxRW0tAsOB
— Aldo Gandia (@AldoBarkeeper) May 18, 2017
The good news for United in buying the Coliseum's naming rights is now they'll have empty seats to throw those overbooked people into.
— Michael Preston (@RM_Preston) May 18, 2017
Better move when they ask you to move your seat
United Airlines is buying the naming rights to L.A. Memorial Coliseum. SBD
— Barry Werner (@Steviecade) May 18, 2017
@sportspickle The worst part about United Airlines Coliseum will be having a 5:15 kickoff for a game scheduled at 1:00.
— 34inXXIII (@34inXXIII) May 18, 2017
United Airlines Coliseum: don't worry, all the seats will never be filled at an NFL game in Los Angeles
— SportsPickle (@sportspickle) May 18, 2017
United Airlines Coliseum- "If you don't comply you will be put in the arena, and there will be blood." https://t.co/eF2322gkS9
— Bring the Wing (@BringingTheWing) May 18, 2017
United Airlines is paying $70 million for everyone in L.A. to still call it "The Coliseum." Good investment IMO https://t.co/g4CfgacyOw
— Jace Evans (@JaceTEvans) May 18, 2017
— Pete Scantlebury (@PeteScantlebury) May 18, 2017
@sportspickle United Airlines Coliseum: where unnecessary roughness and personal foul penalties are never called
— Michael Fritschi (@FrichaelMitschi) May 18, 2017
United Airlines Coliseum, where the Rams offense will never overbook https://t.co/vLSscnUols
— Ryan Kartje (@Ryan_Kartje) May 18, 2017
— Jimmmitude (@Jimmmitude) May 18, 2017
Yeah, no, great PR move by all parties.
Hat Tip – [FTW]