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Fox Sports Has Signed On To Air The BIG3 Again Next Season
The inaugural BIG3 Championship game is set for Saturday, August 26, so Fox Sports decided to give the league some great news ahead of their big game by announcing that they have extended their media rights agreement with the BIG3.
The announcement was given by FOX Sports Head of Business Operations David Nathanson:
“We think we have something great with the BIG3 and are thrilled to add another year to our partnership,” said Nathanson. “In its inaugural year, the league provided competitive, entertaining basketball that really resonated with fans, as evidenced by its television ratings on FS1 and packed arenas across the country.”
Big stars from yesteryear such as Allen Iverson, Kenyon Martin, Al Harrington, Stephen Jackson, Rashard Lewis and Chauncey Billups—along with coaches including Julius “Dr. J” Erving, Gary Payton, Charles Oakley, Clyde Drexler, George Gervin, Rick Barry and Rick Mahorn—brought out fans and celebrities alike to each and every game.
“Working with FOX Sports for another season is an opportunity we are very excited about,” said Ice Cube. “The network understands that the BIG3 is about competitive, hard-nosed, compelling basketball and they’ve been a great partner to work with during our inaugural season. Our shared vision makes this partnership an ideal fit.”