REPORT: How LeBron James Was The Driving Force That Sent Donald Trump's SOHO Hotel Into Economic Failure | Total Pro Sports
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REPORT: How LeBron James Was The Driving Force That Sent Donald Trump’s SOHO Hotel Into Economic Failure

by: Darrelle Lincoln On  Sunday, November 26, 2017
Tags:  Donald Trump   LeBron James  

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During his short time in office, Donald Trump has publicly targeted various athletes and sports figures, whether it’s at a rally or on Twitter. That list includes Stephen Curry, Colin Kaepernick, LaVar Ball, and Marshawn Lynch, among others.

One person who has been extremely critical of him is Lebron James, but the President has yet to say anything towards the King. It might be due to the fact that LeBron has a strong voice and people are willing to follow his lead.

Case in point: when Lebron publicly stated that he nor the Cleveland Cavaliers would be staying at Trump hotels any longer, it set off a wave of other teams doing the same, and the company has never recovered from it.

“The Trump Organization, which operates the 46-story building, announced on Tuesday that because of faltering business, it had reached a deal with the hotel’s owner, the CIM group, to excise the Trump name from the hotel. By as soon as the end of next month, the association with the president may be gone.

The building, which includes condominium apartments, has lost revenue, shuttered restaurants and slashed prices as the professional sports teams and corporate guests who were its mainstays checked out and never returned, according to hotel staff, shedding more guests with each controversy involving the White House.

Vitrines along the wall held bath products encrusted in faux diamonds and a Trump-branded terry cloth bathrobe of a kind that the president himself may or may not wear. A group of Russians milled in the lounge.

But the glitter masked a challenging reality, according to a longtime member of the staff who asked not to be named because employees had signed a nondisclosure agreement. After LeBron James publicly refused to stay at the hotel last year, the corporate clients and 20 or so sports teams that had been regular guests almost entirely disappeared, the staff member said. Porters whose base salaries were once buoyed by up to $60,000 a year in gratuities have earned half as much in tips.

Many employees, some of whom are immigrants from countries targeted by Mr. Trump’s policies, quit, the staff member said.

LeBron’s words carries weight, this isn’t LaVar Ball and Trump who is likely afraid of strong black men, doesn’t want to battle against someone who has as much juice as he has.”

LeBron James has the juice.



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