NBA To Play GEICO Instead Of HORSE
Total Pro Sports – It’s all about the cash!!! Well that’s what the NBA thinks because they have just sold the naming rights to “HORSE” a game that will be played in the years NBA All Star Skills competition to “GEICO”.
Sports are often made for TV. And TV is made for advertisers.
So it shouldn’t surprise — especially as all sports are scrambling to find new places to hang “for sale” signs given the current economy — that the NBA’s first H-O-R-S-E contest won’t use those letters.
As that contest joins dunking and three-point shooting contests as part of TNT’s NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who’ll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event’s unavoidable sponsor. (Suggestion: The winner then takes on the famous ad lizard to really drive home the brand awareness.) Reported USA Today
It has yet to be reported what Geico has payed the NBA for the naming rights to the Horse game but who ever came up with this idea you can bet will be getting promoted.