14,641 Gatorade Bottles Used To Create Michael Jordan Mosaic
Total Pro Sports – They say a picture can tell a thousand words, but when it is a giant image of Michael Jordan constructed from 14,641 Gatorade bottles, it seems to say so much more. Just don’t ask Chicago Cubs pitcher Carlos Zombrano what he thinks about Gatorade.
Gatorade teamed up with American advertising agency TBWA\Chiat\Day to create a tribute to “His Airness” in honor of his induction into the Naismith Memorial Basketball Hall of Fame. The design was constructed by taking a classic image of Jordan soaring through the air and recreating it using Gatorade Limited Edition Jordan Series bottles and 200 light boxes (just don’t expect these bottles to sell on eBay for $25,000).
After planning the original design and staging a practice run, the crew took to the streets for the real deal. It began at 6:17 am on the South Side of Chicago and sixteen hours later it was complete. A giant mosaic lay across a an outdoor basketball court, with fans of the former Bulls’ star waiting to see it light up. Unfortunately there was no inflatable penis in the background. I guess you can’t have it all.
Here is a video of the construction of the image.
And this is what the final commercial looks like.
And here is the image.
For more, check out Balls Don’t Lie.