The Latest ‘Madden 25’ Commercial Features the Origin Stories of Colin Kaepernick and Russell Wilson (Video)
In case you didn’t realize it, this year’s edition of Madden NFL Football marks the 25th anniversary of the most popular sports video game of all-time. For that reason, even though EA doesn’t really need to do much to convince us to buy the game—at this point they pretty much just need to tell us the release date and we’ll all line up accordingly—the video game company has created a pretty great ad campaign.
The tag line of the campaign is “25 years in the making.” The premise? That current NFL superstars were put on the path to greatness 25 years ago, and that the very purpose of their lives is to meet as virtual football players in Madden 25.
The actual commercials? Well, they play out sort of like the superhero origin stories.
Last week we told you about the commercial featuring the origin stories of Arian Foster and Marshawn Lynch, which was brilliant. This week it’s Russell Wilson and Colin Kaepernick, and yes, it’s also brilliant.
Take a look: