Idaho Hockey Fans Suing Arena for Beer Size Fraud (Video)

hockey arena beer scam

At CenturyLink Arena in Boise, home of the Idaho Steelheads, a small beer costs $4 and a large beer costs $7. However, as it turns out, the arena is pulling the same scam other sports venues got busted pulling several years ago: using cups that look different in size, but which actually hold almost the same volume of liquid.

Take a look at this video, courtesy of loyal Steelheads fans Gwen Gibbs and Heath Forsey:

On Tuesday, two days after this video was posted, four other Steelheads fans filed a lawsuit against CenturyLink Arena in Boise’s 4th District Court. They claimed they’ve attended around 30 events at the arena over the last several years, purchasing large beers each time. So now they’re seeking $10,000 in damages—though this is obviously just about making a point.

Of course, anyone can see from the above video that the cups do not hold the exact same volume of liquid. The amount that fills the smaller cup to the brim leaves about a half-inch at the top of the larger cup.

That being said, the arena most definitely is ripping people off. They admit the smaller cup holds 16 ounces while the larger holds 20 ounces. So lets do some math.

At $4 for a small beer, that works out to $.25 per ounce. Meanwhile, at $7 for a large beer, that works out to $.35 per ounce. So right away you know something is screwy, because the more you buy of something, the cheaper it’s supposed to be. That’s the Costco law of economics.

When you do a bit more math it gets even worse. A reasonable price for four additional ounces of beer should be somewhere between $1 and $1.50. Instead, CenturyLink is charging $3 more, which works out to $.75 per ounce.

So is the arena charging much more money for the exact same amount of beer? No.

Are they using optical illusions to disguise the volume of beer being sold and inflating the prices? Yes.

Hat Tip – [ESPN]

Tags: angry fans, Arenas, beer, fans, hockey, scam,