Nike Football Releases “Risk Everything” Ad With Cristiano Ronaldo, Neymar & Wayne Rooney (Video)

Nike Football "Risk Everything"

New from Nike Football, it’s a characteristically dramatic ad campaign featuring soccer stars Cristiano Ronaldo, Neymar, and Wayne Rooney gearing up for the FIFA World Cup.

The campaign goes by the name “Risk Everything,” which is a significantly bolder directive than the traditional “Just Do It.”  It’s preceded by the text, “Pressure Shapes Champions,” and the commercial does a good job conveying the pressure that all star athletes are under pretty much all the time.

There’s a lot of fast cutting and even some Coen brothers “walking shoe” shots, so it’s a pretty visually interesting commercial even if you don’t care about the World Cup or know who Cristiano Ronaldo, Neymar, or Wayne Rooney are.

You can watch Nike Football’s “Risk Everything” commercial, starring Cristiano Ronaldo, Neymar, and Wayne Rooney, below. And be prepared to see more World Cup advertisements rolling out in the coming weeks as the tournament’s June 12th start date nears.



Tags: ads, Cristiano Ronaldo, fifa world cup, neymar, NIKE, nike football, Risk Everything, Wayne Rooney,