‘Oklahoman’ Newspaper Apologizes for Kevin Durant “Mr. Unreliable” Headline
Kevin Durant disappointed many with his 40 percent shooting in the first five games of the Oklahoma City Thunder’s playoff series against the Memphis Grizzlies—including, apparently, hometown paper The Oklahoman, which dubbed Durant “Mr. Unreliable” in a big, bold headline earlier today.
The headline drew a storm of controversy, enough so that the paper released a retraction and an apology (check it out on the paper’s website here):
“We take great pride in our headlines about big sporting events and news in Oklahoma. Thursday’s headline in The Oklahoman on Kevin Durant’s performance in the Memphis series missed the mark.
The words were overstated and unduly harsh. The headline and presentation left the impression that we were commenting on Durant’s season, career or even character. We were not. We were referring only to the Memphis series.
The fact the headline and presentation left that impression with so many readers is proof that we failed.”
As for Durant himself, though, it would appear that no apology was necessary, according to a tweet from reporter Darnell Mayberry:
Durant on The Oklahoman's headline: "That's what they're supposed to write. I didn't come through for the team."
— Darnell Mayberry (@DarnellMayberry) May 1, 2014
That’s one way to make a newspaper feel bad about a mean headline. Maybe they should start calling Kevin Durant “Mr. Reverse Psychology.”