Sneakerheads Rejoice! Sole Collector Introduces New Tool to Help You Track Highly Anticipated New Shoes

sole collector release watch

If you’re a sneakerhead, then you know how hard it can be to get reliable info on sneaker release dates and availability, especially for the rare, limited releases.

Fortunately for you, Sole Collector has your back. The online sneaker culture site just introduced a new feature called “Release Watch” that might just revolutionize your sneaker buying habits.

It’s pretty simple, really. When you look at their lists of upcoming releases you can now choose to “follow” the sneakers you are interested in. Then you’ll get email updates with verified news about them, including release dates and—more importantly, given the limited supply of some kicks—where to buy them.

But wait, there’s more! Sole Collector has also created the Sole Collector Follow Index (SCFI), which ranks the most-followed shoes on a daily basis. So if you don’t want to look through their curated lists of upcoming releases, you can just start with the most hotly anticipated shoes as determined by consumer interest—and FYI, right now the most hotly anticipated release is the Air Jordan 6 Retro White/Sport Blue-Black, which comes out August 30.

So yeah, your sneaker addiction just got a little easier to maintain.

Want to check it out? Why not start by pursuing their list of Air Jordan release dates and seeing what tickles your fancy?

And here’s a look at the official press release from Sole Collector and Complex Media:

Sole Collector Announces Launch of Real-Time New Sneaker Release Feed

“Release Watch” offers Sneakerheads timely on-sale alerts of hotly-anticipated shoes

New York, NY – June X, 2014 – Sole Collector (, the online sneaker culture authority, today announces the launch of Release Watch, the first-ever, personalized, real-time service that alerts users with up to the minute sneaker news and releases. Subscribers can ‘follow’ individual shoes to receive breaking news and verified on-sale information about them via email.

Release Watch allows subscribers to follow sneakers from Sole Collector’s curated list of hotly anticipated sneaker releases, like those found on the Air Jordan release dates page. In addition to alerts for in-demand shoes, users can get instructions on exactly where and when to purchase shoes which are often of limited supply and hard to find. Since its recent soft-launch, Release Watch has been growing its user base at the rate of one new subscriber every 15 minutes.

“Sneakerheads are an obsessed breed whose tastes are very clear indicator of what silhouettes and colorways will work commercially on a broader scale in the following season,” said Nick Schonberger, Deputy Editor of Complex Media. “By providing Release Watch, we’re able to satisfy their needs in comprehensively tracking news about shoes and giving them the step up they need to secure limited releases. ”

Because rumors about the launch of desirable sneakers are prevalent, Release Watch provides only news and on-sale information that has been verified, including where shoes can be purchased. Built from the crowdsourced data, Sole Collector has developed the proprietary Sole Collector Release Index (SCRI), which ranks the most coveted releases for the sneakerhead community.

According to the SCRI today, the most watched upcoming releases are:

1. Air Jordan 6 Retro White/Sport Blue-Black (releasing on 8/30/14)

2. Air Jordan 3 Retro Wolf Grey/Metallic Silver-Black-White (releasing on 7/19/14)

3. Air Jordan 3 Retro Black/Sport Blue-Wolf Grey (releasing on 8/16/14)

4. Air Jordan 14 Retro Wolf Grey/White-Sport Blue (releasing on 8/2/14)

5. Air Jordan 14 Retro Black/Vibrant Yellow-White (releasing on 7/4/14)

Sole Collector has been recognized for its authentic voice, enormous and constantly updated sneaker database, and loyal and engaged community. The site was acquired last year by Complex Media, the premier multi-media lifestyle destination for young males. The site has 2.5 million unique monthly visitors* and has the world’s largest online sneaker forum, with over 380,000 members. Sole Collector also offers a sneaker release database with over 4,780 listings.

*Google Analytics

About Complex Media:

Complex Media ( is the largest multiplatform lifestyle destination for young males, with 110 million unique monthly visitors and 1.2 billion

monthly pageviews (both per Google Analytics). The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub,, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world’s top brands.


Mario Ruiz


[email protected]


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