Cristiano Ronaldo Promotes The Goofiest Product Ever in a Very Goofy Ad (Video)

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It’s no secret that Cristiano Ronaldo is probably among the most marketable individuals in the world. His success on the pitch, as well as his looks, make him a shoe-in for all types of sponsorship opportunities. Which is why it’s so baffling that he got roped into this one. The device is…well, it’s sort of…

You bite down on it, then make it flop up and down like a bird’s wings. Why? To strengthen your cheek muscles and make you smile. And to answer your next question, yes, it’s Japanese.

Enough talk. Here’s the video:

A couple things of note:

  • Ronaldo doesn’t actually use the device as instructed in the ad. “Sorry, guys. I got a brand to protect. I’ll play with it with my hands, though.”
  • The people using it represent lots of different cultures and ethnicities. Sorry, Japan. That’s just not the case. This is your weird device. No one else is using this.
  • Ronaldo is dressed like a boy scout for some reason. At least he seems happy about it.

Tags: commercial, Cristiano Ronaldo, face, Portugal,