The New Commercial for ‘Madden 15’ Is Awesomely Bizarre (Video)

madden nfl 15 commercial starring kevin hart and dave franco

In recent years, EA Sports has put out some pretty funny commercials to hype the release of Madden. Last year, for example, they ran several different spots telling the (fictional) origin stories of some of the NFL’s biggest rivals. And they were fantastic.

However, this year EA Sports have really outdone themselves. Their new commercial for Madden NFL 15, which hits stores on August 26, features comedian Kevin Hart and, for some reason, actor Dave Franco. And to be honest, I’m kind of having a hard time figuring out where to even begin explaining it.

I mean, I guess you would start by saying it’s basically a parody of a rap video. There are cars, babes, athlete cameos, and even a Lady Gaga knockoff. However, it’s also so much more than a parody of a rap video, and all of it is just really, really weird. But funny. Like, really funny.

Never mind. Just watch:

I don’t even know what my favorite part was. It might be the bear DJ playing the electric violin, or it might be the cameo of Portland Trail Blazers star Damien Lilard, which was just so random.

Either way, I loved it, and I hope there’s more to come.

Tags: commercials, Dave Franco, Kevin Hart, madden nfl football, NFL, video games,