Under Armour Signs Young Boxing Newcomer Muhammed Ali (Video)
Under Armour has made tremendous inroads in the cutthroat world of sports apparel and gear over the past decade, and with their Steph Curry shoe, they took things one step further. Now they’re hunkering down for another giant leap, having snagged the biggest name in sports, possibly ever.
That’s right. Under Armour has signed Muhammed Ali to an endorsement contract.
Come November, the manufacturer will be issuing Ali-branded gear on not just clothing, but footwear as well. Sure, he may be long-retired, but it’s hard to get much bigger than Muhammed Ali. He’s the Champ.
Here’s a video announcement:
Ali had actually been signed with Adidas recently, but they didn’t do much with his brand or likeness. It sounds like Under Armour is really going to ride this wave until it breaks.
Nick Woodhouse, who heads the group in charge of licensing Ali’s name, said this about the company to ESPN:
“Under Armour will treat him differently. We see this more as an endorsement than a licensing deal. He’ll be more of an athlete that they think about at 8 a.m. on a Monday than 4:30 [p.m.] on a Friday.”
Ok. I thought I knew what was going on, but then this guy said that, and now I’m very confused.
Hat Tip – [Darren Rovell]