Nike Lands 8-Year NBA Uniform Deal Starting in 2017
Back in March, Adidas announced that they would not seek to extend the 11-year NBA uniform deal they signed back in 2006. At the time they did not give a specific reason why. However, the rumor was that people in the NBA were not happy with Adidas because they spent too much time and energy on soccer. Thus, Adidas dropped the NBA before the NBA dropped them.
Since then, the NBA had been entertaining offers from two companies: Nike and Under Armour. But the league was probably just entertaining offers from poor Under Armour just to drive up the price for the Swoosh, just like Kevin Durant did when negotiating a new shoe deal.
On Wednesday, the NBA announced a new eight-year deal with Nike that will take effect for the 2017-18 season. It will be the first time ever that two of the four major North American sports leagues will be outfitted by one apparel company.
The terms of the agreement have not been announced. However, according to sources who spoke to ESPN’s Darren Rovell, Nike will pay the NBA about a billion bucks. That works out to $125 million per year, which is a pretty hefty 245% increase over the previous deal with Adidas.
What does all this mean from a design standpoint? At this point it’s impossible to say. The only things we know for sure are that (1) for the first time ever a manufacturer logo will appear on NBA jerseys, and (2) two years from now those stupid sleeved uniforms will be dead.
Of course, it’s not fair to blame Adidas for the sleeved monstrosities. They were just doing what the league and its teams wanted. And what the league and its teams wanted were jerseys that were more “wearable” for the average fan and had more space for corporate advertisement.
Hat Tip – [ESPN]