Leaked WWE Announcer Notes Reveal How Far the WWE Will Go to Craft the Brand (Pics)

wwe announcer notes header

Everybody over the age of eight understands that the WWE is fake, and that the storylines and outcomes are totally scripted. The wrestlers may be athletes, but their “success” in the ring has as much if not more to do with their “star quality” and acting ability as their ability to execute difficult wrestling maneuvers.

However, everyone over the age of eight might not realize just how far the WWE goes to craft its brand. And if that’s the case, you’ll probably find these leaked WWE announcer notes very interesting. They offer eight pages of extremely detailed instructions—sometimes straight from Vince McMahon or Stephanie McMahon—about what WWE announcers should and should not say, including lists of words and phrases that are strictly forbidden, as well as suggestions for how to wield the English language effectively.

The notes were posted on reddit late Tuesday by user KINGJOBBAH. We don’t know how he or she obtained them, but they appear to date from 2008.

Some of the highlights include:

  • “Take the high road—don’t be crude, especially with the Divas.”
  • “VKM does not want us to use the phrase ‘granddaddy of them all’ for WrestleMania going forward. He feels it make WrestleMania feel old.”
  • “You should not use verbiage written by a producer. Our audience can always tell when an announcer is reading and it is a total disconnect.”
  • “Play-by-play announcers cannot be emasculated by their broadcast partners. If the play-by-play person loses their credibility then why should the audience believe the play-by-play people?”
  • “Call what you see on screen, not what you know will happen or what you see happening when you are in the arena.”
  • “Words to avoid: performance/performer, choreograph.”

Here are the actual notes:

wwe announcer notes 1

wwe announcer notes 2

wwe announcer notes 3

wwe announcer notes 4

wwe announcer notes 5

wwe announcer notes 6

wwe announcer notes 7

wwe announcer notes 8

That’s a lot of information to take in. No wonder the announcers sometimes sound like crazy people.

Hat Tip – [reddit]

Tags: Vince McMahon, wrestling, WWE,