Owners Committee to Consider Corporate Logos on NBA Jerseys
According to a new report from ESPN, the NBA is strongly considering putting corporate advertising on their jerseys.
The league sent out a memo this week ahead of Sunday’s owners meeting at the All-Star Game in Toronto. According to the proposal, teams would be able to sell one corporate logo on their uniforms for the 2017-18 season, which is the first year of the NBA’s new apparel deal with Nike. The logo would be 2 1/2 inches by 2 1/2 inches, and would be placed on the upper left chest, just like the Kia logo on the 2016 All Star jerseys. (See above.)
In order for corporate logos to become a reality, the proposal would have to be approved by the NBA Board of Governors at their meeting in April. The NBA’s planning committee is looking for feedback from team owners at the All Star Game this weekend, and it will continue to collect feedback until April. If the proposal gains enough support, it will be placed on the agenda for the Board of Governors meeting.
The idea of corporate logos on NBA jerseys was fist proposed by then-deputy commissioner Adam Silver in 2011. At that time he estimated that selling advertising on jerseys could net the league $100 million a year. Under the new proposal, in order to offset the disparity in earnings between large market and small market teams, 50% of the earnings would go into a revenue sharing pot.
Of course, many fans and observers are afraid the NBA is treading on a slippery slope. Now they are talking about a 2 1/2 inch patch on the left shoulder. In 10 years the NBA could look like the Euroleague.
Hat Tip – [ESPN]