Marijuana Dispensary Wants To Pay $6 Million For Naming Rights Of Broncos’ Mile High Stadium

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Marijuana use and possession is legal by adults in Colorado so it’s only right to rename the Stadium from Sports Authority Field at Mile High to something marijuana related.

via CBS 4 Denver:

“The recent bankruptcy filing by Sports Authority has raised questions about possibly renaming the stadium the Broncos play in, and a marijuana company is one such interested buyer.

Native Roots is one of Colorado’s largest dispensaries. It expanded from one to 14 stores over the last year. The marijuana dispensary chain said they are fully ready to make a multi-million dollar commitment if the contract between Sports Authority Field at Mile High and Sports Authority ever ends.”

Sports authority currently pays $6 Million a year, Native Roots says they have the money to pay as well.

“Native roots says the affordability of the contract isn’t a problem, whatever it may cost.“We’ve always been huge fans of the Broncos, we felt like this was a great opportunity to bring two brilliant brands together,” said Jordan.

The company says it has begun the process of acquiring the naming rights. However, since the contract still belongs to Sports Authority, Native Roots says for now that process has consisted of internal meetings.”


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