Andrew Luck Is Starting a Book Club to Discuss with Fans over Social Media (Video)

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Andrew Luck is taking another giant leap towards becoming the ideal NFL quarterback by pushing his brand and image using…books.

Namely, a book club. The Colts QB took to Instagram to announce the Andrew Luck Book Club, which is exactly what it sounds like.

He can do a better job describing it than I can:

Hey everyone, this is Andrew Luck. You might know me as the quarterback for the Indianapolis Colts but I’m also an avid reader. I am starting the Andrew Luck Book Club to build a team through reading, with the help of social networks using #ALBookClub. Watch this video to find out how to participate.

A video posted by Andrew Luck Book Club (@albookclub) on

He’s doing a kids book and an adult book concurrently, which is actually kind of a cool idea. The first kids book is Maniac Magee by Jerry Spinelli, and the first adult book is The Boys in the Boat, which follows athletes in pre-war Europe.

Photo via Getty.

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