J.J. Watt is Getting a Signature Shoe from Reebok (Video)

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This Friday, Reebok will be launching the JJ 1s, the first signature shoe for Texans defensive star J.J. Watt. You might remember that, back in May, Watt released an image of his new logo, which led us to believe he was extending his brand somehow.

Now it’s clear what that next step was.

I’m not sure if the Tweet from Academy means this will be a lower-profile shoe release than we’d see with a Nike product, but J.J.’s always been a sorta blue collar player, which kinda makes sense given the relatively low $100 price point of the kicks.

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