Ice Cube Starting 3-on-3 League for Retired NBA Players Including Billups, Jason Williams

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Hip hop legend Ice Cube famously messed around and got a triple-double at a time where he was really having a good day.

The actor/rapper is the major investor in an upstart three-on-three half-court basketball league scheduled to begin play next summer, according to The Vertical’s Adrian Wojnarowski.

Former NBA stars such as Kenyon Martin, Jermaine O’Neal, Jason Williams, Stephen Jackson, and Rashard Lewis are among the players committed to the BIG3 league, officials told Wojnarowski.

Current National Basketball Players Association deputy executive director Roger Mason wanted a piece of that action and decided he would be leaving his current job with the union to become president and commissioner of the new league.

Cube explained his inspiration behind this league:

“I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore,” Ice Cube told The Vertical. “A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights.

“I started to look at three-on-three basketball and wondered, ‘Why isn’t this played on a pro level?’ It’s the most normal form of basketball. And from there it was like, ‘Yo, why don’t we make this happen?’

“Not only do we get a chance to see these guys keep playing, but we give guys who retired who still got some game – who don’t want to pick up a [microphone] on TV and who don’t want to go overseas to play … some of these guys still want a stage to play on.”


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