Student Creates the Best Adidas Ad You’ll Ever See (Video)


There used to be a golden era of shoe advertising, believe it or not. It was in the early-mid 90s, and the companies kept one-upping each other in terms of production value and concept to create ads that were talked about and rewatched over and over.

Well, a German student, Eugene Merher, might not have had the budget, but he had the skill to take us back to those days with this Adidas spec ad that he made entirely by himself. It tells the story of a former marathon runner who sees a pair of old running shoes in his retirement home and is instantly taken back to his former glory.

Just watch it. It’s worth your time, even if Adidas didn’t give the kid the time of day when he submitted it.

Tags: ad, addias, Germany, student,