Patriots Just Got The Trademarks for ’19-0′ and ‘Perfect Season’ Despite, Uh, That Not Happening

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You have to admire the tenacity and, in this instance, the shamelessness of New England Patriots owner Robert Kraft. It’s understandable why they would have worked to secure the rights to the phrases “19-0” and “Perfect Season” back in 2007-2008, but when they lost to the Giants in the Super Bowl, you’d think the right thing to do would be to walk away from the phrases, having not earned them.


It’s been nine years, but the Pats just secured the rights to “19-0” and “Perfect Season” despite neither happening for the team and the latter being insanely generic.

Strangely, in order to be granted the trademark, they had to prove they were using it, so the team demonstrated that they had in fact licensed the phrase out for the production of a DVD commemorating…a Massachusetts high school football showdown.

So now, despite the Patriots not having enjoyed a perfect season, if any team wants to use that phrase in an official capacity, they’ll have to go through them.

Image via Getty

Tags: 19-0, patriots, perfect season, trademark,