LeBron, Kevin Durant, Serena Williams Star in Powerful Nike Commercial About Equality (Video)
LeBron James has been one of the most influential athletes in the world pretty much since he first broke into the NBA, but it took him a long time to find his voice when it comes to important issues like racism and equality in America.
That’s pretty understandable. LeBron was just a kid when he started out in the league. However, things started to change around 2012. That year LeBron and his Miami Heat teammates wore hoodies and wrote statements on their sneakers to protest the shooting of Trayvon Martin. In 2014 LeBron spoke up against Donald Sterling and the death of Eric Garner. And in 2016 he publicly campaigned for Hillary Clinton.
Now LeBron is the star of a powerful new Nike commercial called “Equality.” The ad starts with a narrator asking, “Is this the land history promised?” Then it cuts to a shot of LeBron on a neighborhood basketball court, Serena Williams on a tennis court, Megan Rapinoe on a soccer field, and Kevin Durant walking down a city street, as the narrator explains how no one is judged by their looks or beliefs on the court or field. Then you see kids with cans of spray paint beginning to extend the boundaries of the court into the rest of the city, before finally coming back to LeBron, who says, “If we can be equals here, we can be equals everywhere.”
Take a look: