CBS, NFL Reportedly Held Meeting To Find Ways To Speed Up The Game
This past season, the NFL took a huge hit in ratings like never before. That prompted NFL Media executive vice president Brian Rolapp to state the NFL is “looking very hard” at trying to change its approach to commercials.
Another way is to speed up game-play, which Commissioner Roger Goodell is reportedly trying to do. He met up with CBS chairman and CEO Leslie Moonves to tackle that very issue, according to Cynthia Littleton of Variety.
“Moonves was pressed by analysts about the state of CBS’ NFL advertising business after a down season for NFL viewing. He said he recently met with NFL commissioner Roger Goodell for a conversation about ways of speeding up the game, limiting the amount of time referees spend watching instant replay and possible “reformatting” of how commercials are inserted into the telecasts. Moonves assured Wall Streeters that didn’t mean cutting advertising units but taking new approaches “that are equally beneficial.”
“We’re trying to make the game as good an experience as we can make it,” he said.”
Only time will tell.