REPORT:: LeBron May Consider Legal Action Against Beer Company For Using Likeness To Sell Beers


During Game 1 against the Toronto Raptors on Monday, LeBron James grabbed a beer from a worker and pretended as if he was going to take a sip, much to the delight of the fans in attendance at Quicken Loans Arena.

The Cavs are making this look so easy, LeBron nearly drank a beer during the 3rd quarter

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Great Lakes Brewing is the company behind that beer, but James and his associates aren’t happy about the company using his likeness to promote their Dortmunder Gold.

A source close to James told’s Joe Vardon that James may consider legal action because of it.

The company went on to tweet out two different pictures of James’ holding their beer in a shameless attempt to promote and sell more of it, but it may end up costing them in the end. The tweets have since been deleted and their page only shows a retweet of LeBron holding their beer.

“This is about the last thing I’m trying to worry about right now, my agent and my legal team will take care of it, but yeah, I know (Great Lakes) is trying to benefit off of me,” James told Vardon. “And I heard they were the same company that made all those ‘Quitness’ beers, and now they’re trying to benefit off me this way? Yeah, it’s pretty funny.”

LeBron may have looked the other way, but as he stated, this is the same company that made the ‘quitness’ beers in 2010 after he left Cleveland to sign with the Miami Heat. It was described as “a dry-hopped India pale ale that leaves a bitter aftertaste, perfectly describing the mood of Cleveland sports fans these days.”

Advertising using The King’s likeness in this manner would cost at least $2 million, sources close to James told Vardon.


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