Big Baller Brand Has Sold a Total of 210 Pairs of Lonzo Ball’s $495 Signature Shoe
On Thursday, The “ZO2 Prime” by Big Baller Brand, which Lonzo will be lacing up during his rookie season, was unveiled for a whooping $495.
Former NFL wide receiver Chad Johnson sent social media into a frenzy after he purchased a pair, and everybody couldn’t help but notice the order number that suggested they had sold close to 5,000 pairs already.
That is actually false. The website has been open for a while and the order numbers track everything from shoe purchases to shirts, shorts, slippers, and whatever else the Ball family sells on their website.
The good folks over at NiceKicks decided to do some investigating and found out the true number of shoes sold:
“I had tracked the inventory levels of the footwear items on the BigBallerBrand.com site throughout the day, and found that while quite a few pairs were deducted from inventory since the shoes went on sale, it was nowhere near 5,000 pairs.
This afternoon at 1:10PM PDT, our features writer Nick DePaula placed an order on BigBallerBrand.com for a pair of sweatshorts that he had been excitedly eyeing. The invoice number for his order was #4712. This means that in the first 24 hours after the shoes went online, there was a total of 328 total transactions for all items on the site, including the wide variety of t-shirts, hats, and other accessories.”
“Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes.
Not accounting for shipping or sales tax (that doesn’t appear to be properly applied to transactions anyways), the total revenue for footwear in the first 24 hours was $157,685, based on the numbers sold for signed, unsigned, and the larger sizes that are priced at an extra $200.
While $157,685 is an incredible amount of sales in one day, it is far from the $2.5 Million that numerous outlets have reported today online.”
So, there you have it.