LaVar Ball Admitted To Magic Johnson His Act Is All ‘Marketing’
What many suspected over the past few months was finally confirmed after a candid conversation revealed that LaVar Ball and the way he acts on camera is all for marketing purposes.
Los Angeles Lakers president Magic Johnson recently revealed that Ball admitted to him that his media antics are all designed to bring his ball playing sons – led by NBA No. 2 draft pick Lonzo – and his company, Big Baller Brand, publicity.
“(LaVar) just said it’s marketing,” Johnson told ESPN’s Ramona Shelburne. “That’s what he had to do to market not only his son but the brand. Before I met him I had already thought that. I already knew what he was doing.”
“He said, ‘Earvin, look, I’m not following my son,'” Johnson said. “‘I’m not going to be hanging out in L.A. … as far as training my boy, this is as far as I can take him. I’ll leave it up to you to take him further.'”
LaVar’s everlasting presence in the media over the past year has produced a bevy of hot takes as well as cringe-worthy moments, like when he stated LeBron James’ son wouldn’t be as good as his father or when he mentioned Kyrie Irving’s mother not being there for him – not knowing his mother died in 1996 of Sepsis Syndrome, a complex inflammatory condition.
Yet, Magic credits LaVar for his positive thinking, even calling that his son would be drafted by the Lakers months before it happened.
“It’s just amazing that it has all happened, the way it happened,” Johnson said. “For (LaVar) to talk it into fruition.”