LeBron-Backed Pizza Chain Becomes Fastest-Growing Restaurant In U.S. History
LeBron James is one of the highest-paid athletes in the entire world with an annual salary of over $30 million. That’s a lot, but his earnings off the hardwood may one day trump anything he has obtained in basketball, just by investing in the uber-popular food chain, Blaze Pizza.
On Tuesday, the pizza chain opened its 200th franchise and became the fastest-growing chain in U.S. history—going from two to 200 restaurants in just four years.
“LeBron helps us punch in terms of our brand awareness well above our weight,” Blaze Pizza CEO Jim Mizes told Kurt Badenhausen of Forbes.com.
LeBron invested in Blaze Pizza in 2012 and owns roughly 10 percent of the company.