REPORT: Sneaker Companies Willing To Up Their Offers To The Ball Family After Watching Lonzo Play
LaVar Ball took a huge risk when he went to major sneaker companies and asked for a billion dollars straight up in order to sign his son, Lonzo Ball. He even wanted his Big Baller Brand to be a part of the mix as well.
Nike, Adidas, and Under Armour initially all said no earlier this year, but things have changed.
After getting drafted by the Los Angeles Lakers, Lonzo Ball has been balling out in the Summer League. And he’s doing it, not in his signature shoe, but in the shoes of the companies that passed on signing him.
“LaVar Ball admits his son’s wearing of different shoes serves as both a temptation and an invitation to the brands that passed on him.
“It’s making a statement to the brands of what they could have had with an open mind,” the patriarch said via text message. “The players are the brand ambassadors. The brand is nothing without the players.”
Asked whether there’s still a chance that a big shoe brand can sign his son Lonzo Ball, LaVar responded: “If the price is right. Quite frankly we are officially in the shoe game, and are a billion dollar brand either way.”
Getting a billion from either of these companies is probably not going to happen, but after seeing just what Lonzo could become on the court—and with him playing in a city like Los Angeles—those same sneaker companies are willing to bump up their initial offers, according to ESPN.
“In negotiations with the big brands — Nike, Adidas and Under Armour — LaVar made it known that he was looking for $1 billion and wanted those brands to sublicense his Big Baller Brand. The shoe brands quickly passed. Days later, the first Big Baller Brand shoes launched on the company website.
Industry sources said the traditional companies have offered Ball deals in the range of $1.5 million per year. Playing on the Lakers, plus the power of his holdout, could boost that up over $2 million a year.”
Through his first four games, Ball is averaging 17 points and a summer league-leading 9.8 assists per game.