UPDATE: Mayweather-McGregor Fight Reportedly Was Illegally Streamed By 100 Million People
On Monday, an initial report stated that almost three million people illegally streamed the fight between Conor McGregor and Floyd Mayweather.
“According to Irdeto, a digital platform security company, 239 illegal streams of the fight were watched by approximately 2,930,598 people: 165 were apparently made available through social media channels such as Facebook, YouTube, Periscope and Twitch, and 67 were available through illegal streaming sites. Kodi, a popular option for pirates, had six available as an add-on through the illicit streaming platform.”
Hours later, Forbes updated their numbers by a lot as approximately 100 million viewers watched one of 7,000 partial or full live streams of Saturday’s superfight.
VFT Solutions, which specializes in monitoring live streams in social media, is reporting records in its books for a single live event. Its preliminary numbers show more than 7,000 partial or full live streams of the fight in social media platforms, with roughly 100 million viewers, or an average 14,000 viewers per stream.
69% of the illegal streams were reportedy on social media channels like YouTube Live, Periscope, Facebook Live, and Twitch.
“For a conservative estimate of the potential losses, let’s suppose half of the viewers reported on social media sites—50 million—watched the full fight, so they could be likely payers. Then, let’s adopt a research-based conservative assumption in the film industry that 10% of viewers of pirated content would have paid for it, and adjust it for this event. Using Gift’s insight that many considered it a spectacle and wouldn’t have paid the hefty $99.99, let’s cut that 10% in half. So that’s 5% of 50 million viewers, or 2.5 million viewers that were willing to pay-per-view, for a revenue loss of $250 million.”