Russell Westbrook Signs 10-Year Extension…with Jordan Brand
Russell Westbrook has not yet committed to playing the rest of his career in Oklahoma City. But he has committed to playing the rest of his career in Jordans.
According to a report from ESPN’s Nick DePaula on Wednesday morning, Westbrook has signed a 10-year extension with Jordan brand. The deal will retroactively apply to his 2016-17 MVP season, replacing the last two years of the five-year deal he signed in 2013. Though the financial terms have not been disclosed, an industry source says the extension amounts to the most lucrative deal a Jordan athlete has ever signed.
Interestingly, the new deal will include both on- and off-court signature sneakers. Westbrook has been the face of the Jordan brand for several years, but his previous signature sneakers with Jordan brand have been designed for streetwear. Now, in addition to those, he’ll also get a high performance signature sneaker designed for the hardwood. And according to one industry source, the new performance sneaker will incorporate Westbrook’s “unique” fashion sense and be “unlike anything that Jordan Brand has done before.”
Some might wonder why it took so long for Jordan to make a Westbrook signature performance shoe. To understand, all you have to do is look at what happened with Dwyane Wade.
Wade signed with Jordan in 2009 and got his own signature shoe, the Fly Wade, in 2011. However, when his contract was up in 2012, Wade went and signed with Chinese sneaker company Li-Ning. Thus, Jordan brand invested millions setting up a new signature sneaker only to have it last two years. The wanted to avoid a similar situation with Westbrook. So they waited until they locked him in to a much longer deal to begin working on his signature sneaker.
There’s no word yet on when we can expect the first Westbrook signature sneaker. But rest assured, it will cost a lot of money. So you’d better start saving up.
Hat Tip – [Yahoo]