Craft Breweries Take Cowboys-Eagles Rivalry To New Heights With Trash-Talking Beer Names (PICS)
The Dallas Cowboys and Philadelphia Eagles have one of the most heated rivalries in the NFL. Now it’s spilling over into the craft beer industry.
A few weeks ago the folks at Weyerbacher Brewing in Easton, PA, came to the absolutely brilliant realization that sports fans in their region would really like ordering a beer called “Dallas Sucks.” So, they made one. It’s an easy drinking pale ale designed specifically “for tailgating in parking lots, celebrating first downs and big hits, high-fiving friends and basking in the thrill of victory.”
Weyerbacher’s new ‘Dallas Sucks’ beer riles up humorless Cowboys fans https://t.co/rvsBISvRJq
— Philly Inquirer (@PhillyInquirer) September 29, 2017
The beer was launched just in time for the start of the NFL season, and it’s proved to be as popular with Eagles fans as it is infuriating to Cowboys fans.
— Brewer’s Bar & Grill (@BrewersBarGrill) October 5, 2017
— Vlamis Liquors (@vlamisliquors1) October 8, 2017
— FriesRebellion (@FriesRebellion) October 10, 2017
— Copperhead-Allentown (@CopperheadAtown) October 11, 2017
Now, finally, a Texas brewery has fired back. On Tuesday, Dallas’ Noble Rey Brewing Company launched a new brew called “Eagle Tears,” and the official announcement on social media was savage AF.
— Noble Rey Brewing Co (@NobleReyBrewing) October 10, 2017
Of course, while fans may take the Cowboys-Eagles rivalry extremely seriously, it’s all good fun for Weyerbacher and Noble Rey.
— Noble Rey Brewing Co (@NobleReyBrewing) October 11, 2017
“With hurricane Harvey beating up Texas, we wanted to make sure that a portion of the proceeds from the sale of Dallas Sucks went and did some good as well,” reads a Weyerbacher press release. “So we’ll be donating to the Red Cross to help people affected by the hurricane. Here in PA, we take football seriously, but we also take caring for our fellow Americans seriously.”
Let’s just hope all this humanitarianism and collegiality doesn’t keep these craft brewers from coming up with more slanderous beer titles in the future.